Monday, January 24, 2011

When TV goes out the window...

It's funny to see what stays on your list of priorities once you get rid of cable and work takes up most of your media time. What's left? Looking the general day to day schedule of the working world--we get up, check our email/facebook, read our Kindle or listen to our iPods on the way to work, periodically check twitter/facebook during the day and unwind with some Hulu or Netflix and a little Facebook again to wrap up the day. How much DVR-ing and movie-going space is left?

Zero.

Our time is limited. It's precious. How do we make those media decisions that maximize an enjoyable experience while serving as a quality use of our time? We don't have time to see all the Oscar-nominated films or catch up on our e-readers best-sellers or listen to the the entire iTunes list of the top-downloaded. How do we pick and choose which medium to focus on when they're all vying for our attention.

Tonight, I found myself laying in bed watching Modern Family DVD simultaneously with a news clip from Twitter, video-chatting with friends, and texting other "friends". This can only last so long. Modern Family wasn't getting enough attention, my friends weren't either, its a vicious cycle of not-enough-times.

When so much technology is eating up our daily lives, shouldn't that trigger the opposite reaction? Should we back off from the time-sucking Ipads and the endless newsfeeds of social media to grasp the real life and quality media that we enjoy. Don't you enjoy a good newspaper crossword puzzle or that reality TV show marathon? Reading a magazine seems to go hand in hand with Facebook or a dvd--when did that happen?

The point of it all is that with such little time left in our days to implore media, we still have to be there for them and that means prioritizing when you watch the Kardashians new spinoff or reserve time to catch up on instant netflix. Your Kindle is waiting for some attention and you are the only one who can provide it. It's not skimming over a million portals just to touch them all in one sitting. Its about enjoying each medium for how it was created and the quality in which it was meant to be enjoyed without which life, as we know it, will cease to provide the entertainment we need to thrive.