Just Red Box it!

Over 17,000 locations! (22,000 projected for December 2009) How is that humanly possible?

For fear that the Box will destroy DVD sales, 20th Century Fox, Universal, and Warner Brothers have all refused to introduce new releases to Red Box locations until after 28 days after the first in-store release. But the times are changing fast. In 2007, RedBox represented the 5th largest DVD rental company and who knows where they are now...

Some criticize that Red Box is out to get us:
• DVD sales are cannibalized
• Customers will want lower rental prices from other outlets
• The perceived value of movies will be harmed
• Redbox’s sale of discs into the aftermarket conflicts with other retail channels

They even go as far to suggest Red Box "could lead to the loss of 9,280 jobs, $35.4 million in contributions to health and welfare funds being cut, and a reduction of $30 million in tax revenue."

Should we trust CEO, Mitch Lowe, or is this $1 deal too good to be true? Red Box should be a sign to the American economy that we are cheap! The cheaper the product, the more money you will make! It only makes sense. Finding ways to make anything more affordable should be a best-practice model/strategy for all media conglomerates. With newspapers and magazines fading, even Rupert Murdoch recognizes a change in the quality of the news product. As a society, we are media consumers, clearly crazed video-renters, and the better quality at the best price will win out.